Word Of Mouth Publicity

Word Of Mouth Publicity

All of you would know that word of mouth is a very powerful public relations weapon. But not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked about on radio or television.

It is very effective when it happens they rumor publicity is seven times more effective than advertising.

What is Public Relations?

Public relations includes a variety of tactics that strengthen your credibility, amplify your reflection or influence public think. These tactics, alike as speeches, earmarked events, promotional activities, product launches and product give - aways; sponsorship, newsletters, annual reports, articles and media releases are targeted to an affair. PR involves communicating who you are, what you do, why you do it, and how you make a opposition.

The terms public relations and publicity are often misused. Publicity is only one function of public relations. It is media coverage news stories, facet articles, radio talk show interviews, television appearances, editorials and reviews.

Publicity can be gained through effective media relations consistent as media releases or news conferences; press kits, press tours and personal scholarship or phone calls to editors and journalists.

PR for You

Most substantial businesses even those with substantial marketing and advertising budgets devote considerable resources to public relations since they realise it is one of the best and most cost - effective ways for them to haul customers and increase their business. Small businesses should keeping watch at the benefits of PR and positive media coverage through it can:

Attract customers
Increase demand for your products or services
Gain an edge over your competitors
Enhance your credibility and prestige
Get your message across without the equivalent of advertising
Create goodwill in your community

Free Publicity

Reading an article about a product or seeing a story on the news has a lot more credibility but there are no guarantees that your story will get a run.

One of the unique characteristics of publicity is that you have little control over whether your media release or news conference will be covered. Editors have complete control over a publicity item. They are the ones who decide if it will be used and they also have the editorial license to alter or use only part of it.

This is where an expert can help one who understands how to make your media release stand out and be noticed and also someone who has good media contacts and strong working relationships with various journalists and editors. Free publicity is really misleading as it does cost money to employ an expert to promote your product or to pay a staff member or yourself ( time is money ) to handle what is involved.

The Five W ' s

Here ' s a few tips on how you can pen your own media release and haul case in your product or service:

First and most important thing have momentous interesting to mention consider the Unique Selling Point
Write a melodious dwell on short, come apart phrase
Bright opening strongest point first
Content the 5 W ' s What, When, Where, Who and Why
Use splendid quotes
Title it Media Release and always allow for the date
Include sophistication details of telephone, mobile, email and website address
Use letterhead and keep sunny to one page
If emailing use strong theory name and copy and gum release in body of email
Send your release to the due person do your research
Follow up media liaison
Suggest a photo or photo opportunity that will add to the impact of having your information publicised

Coordinated Approach

To ice the success of your public relations campaign, PR objectives should be distinctly significant and developed as part of the overall marketing strategy. The best results will be obtained through a coordinated approach to all your marketing, advertising and public relations activity. Your key messages, information and branding should be included on all your marketing and PR correlative.

Publicity is a very precious tool but is often overlooked as a true means of creating case in a product or service. Normally public relations is an afterthought to an overall marketing campaign and can equal only a small ratio of the overall budget but it can work very well and produce tremendous results.

Not all publicity will help to increase sales but it can generate public goodwill and promote corporate images, product awareness and help to build the overall company brand.